| Title | THE MERMAID |
| Brand | SNSM - LES SAUVETEURS EN MER |
| Product/Service | CHARITY |
| Category |
A01. Direction |
|
Entrant
|
PUBLICIS CONSEIL Paris, FRANCE
|
|
Idea Creation
|
PUBLICIS CONSEIL Paris, FRANCE
|
Credits
| Fabrice Delacourt / Olivier Desmettre |
Publicis Conseil |
Executive Creative Directors |
| Vincent Cusenier |
Publicis Conseil |
Copywriter |
| Lucie Vallotton |
Publicis Conseil |
Art Director |
| Valérie Hénaff / Laurent Fauroux / Valérie Albou / Christine Pumain / Lou Leproux |
Publicis Conseil |
Account Managers |
| Pierre Marcus / Sophie Bouyer |
Prodigious |
TV Production |
| Wizz / François Brun |
/ |
Production Company |
| Matthieu Poirier |
/ |
Producer |
| William Laborie / Flying V |
/ |
Design |
| Yann Boyer |
/ |
Concept Art |
| Fix Studio |
Fix Studio |
3D |
| Christelle Prud’homme |
/ |
Post Producer |
| Carlos Serrano / Alice Rolin |
Prodigious |
Business Affairs |
| Boris Nicou |
Prodigious |
Sound Production |
| James |
/ |
Sound Design |
| Jean-Jacques Hubert |
/ |
Mix |
| Alexandre Perdereau |
Publicis Conseil |
AD Assistant |
| Flying V |
Flying V |
Director |
| Cecil Cahen |
/ |
Editing Assistant |
| Natelene Darfeuille |
/ |
Production Coordinator |
| Christophe Andrei /Benjamin Laborde / Ingmar Renouardiere |
/ |
Compositing |
| Matthieu Negrel |
Matthieu Negrel |
Supervisor 3D |
| Arnaud Joli / Nicolas Trotignon / Alexia Schmidt / Jerome Caperan / Olivier Osotimehin / Matthieu Bernadat / Audric Escales / Daniel Ly / Bruno Le Guern / Franck Clement-Larosiere / Justine Dubreux Be |
/ |
3D |
| Régis Benazech / Caroline Serre |
SNSM - French National Maritime Rescue Organization |
Advertisers |
| Fabrice Delacourt / Olivier Desmettre |
Publicis Conseil |
Creative Directors |
Brief Explanation
In the middle of the sea, a mermaid is bored, alone in a sunken ship. One day, a noise at the surface awakens her. She grabs a telescope and sees a sailor has fallen into the water.
She dreams of spending the rest of her life with him, of romantic moments together, of having children… until the moment where he asks her to marry him, brings her back to reality.
The mermaid returns to the surface as quickly as she can. When she finally gets close to her sailor, she grabs his hand to take him to live with her, but something seems to be holding him back. She pulls a little stronger, but nothing happens, the sailor remains fixed to the surface.
Desperate, she returns back deeply into the sea.
The sailor pokes his head out of the water, saved by his lifejacket and returns to his ship safely.
Execution
The script got the attention of the director, interested in creating this fairy tale. In this sense, the animation was obvious and allowed to add lightness to the story, contrasting with the subject, way more serious.