Title	BVG "IS' MIR EGAL"
Brand	BERLINER VERKEHRSBETRIEBE (BVG)
Product/Service	NO FURTHER SPECIFICATION
Category	A01. Direction
Entrant	JUNG von MATT Hamburg, GERMANY
Idea Creation	JUNG von MATT Hamburg, GERMANY
Production	STEREO FILMS MEDIENPRODUKTION Munich, GERMANY

Name	Company	Position
Dörte Spengler-Ahrens	Jung von Matt AG	Executive Creative Director
Marielle Heiss	Jung von Matt AG	Creative Director
Bastian Tripp	Jung von Matt AG	Senior Copywriter
Natalie Martens	Jung von Matt AG	Client Service Director
Schouwit Berhe	Jung von Matt AG	Project Manager
Alexandra Schöne	Jung von Matt AG	Project Manager
Jankel Huppertz	Jung von Matt AG	Agency Producer
Klaas Nocken	Jung von Matt AG	Executive Music Producer
Julian Krohn	Jung von Matt AG	Senior Music Consultant
Philipp Kirsamer	Stereo Films Medienproduktion GmbH	DoP
Kazim Akboga	Freelance	Artist
Florian Wolf	Stereo Films Medienproduktion GmbH	Grading
Andreas Heidenreich	Stereo Films Medienproduktion GmbH	Post Production Supervisor
Hannes Heidenreich	Stereo Films Medienproduktion GmbH	Producer
Baris Aladag	Freelance	Director
Clara Reuter	Freelance	Styling
Matthias Graatz	Stereo Films Medienproduktion GmbH	Editor
Markus Roseneck	Stereo Films Medienproduktion GmbH	Sound/SFX Designer

Brief Explanation

The Berliners have an intense love-hate relationship with their public transport company BVG. The challenge was to change this attitude with a remarkable campaign. As a Berliner of Turkish descent, YouTube artist Kazim Akboga was the perfect face to celebrate diversity, inclusion and equality. We proved that the BVG loves all of their customers, regardless of what they look like or how they act, with the effect that the BVG earned what they seeded: tolerance.

Execution

Our director Baris Aladag had the challenge to coordinate and arrange people from the street which had no experience in acting. The result was authentic and something the Berliners could identify with.