YOU CAN NEVER BE TOO MUCH YOU
| Title | YOU CAN NEVER BE TOO MUCH YOU |
| Brand | GEORG JENSEN |
| Product/Service | - |
| Category |
A04. Production Design / Art Direction |
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Entrant
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FORSMAN & BODENFORS Gothenburg, SWEDEN
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Idea Creation
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FORSMAN & BODENFORS Gothenburg, SWEDEN
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Production
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FOLKE FILM Stockholm, SWEDEN
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Credits
| Kim Cramer |
Forsman & Bodenfors |
Art Director |
| Karina Ullensvang |
Forsman & Bodenfors |
Art Director |
| Rikke Jacobsen |
Forsman & Bodenfors |
Copywriter |
| Viktoria Wallner |
Forsman & Bodenfors |
Account Supervisor |
| Jenni Füleki |
Forsman & Bodenfors |
Account Executive |
| Magnus Kennhed |
Forsman & Bodenfors |
Agency Producer |
| Karin Nolmark |
Forsman & Bodenfors |
Designer |
| Camilla Häggman |
Forsman & Bodenfors Factory |
Designer |
| Robert Johnsson |
Forsman & Bodenfors |
PR |
| BeOn |
BeOn |
Media Agency |
| Laerke Herthoni |
Folke Film |
Director |
| Mattias Rudh |
The Talent Group |
Director of Photography |
| Peter Brandt |
Little Machine |
Editor |
| Folke Film |
Folke Film |
Production Company |
| Joi Persson |
Folke Film |
Executive Producer |
| Morgan Röhl |
The Talent Group |
Producer |
| Story Barcelona |
Story |
Production |
| Glassworks |
Glassworks |
Post-Production |
| The Talent Group |
The Talent Group |
Post-Production |
| Seinabo Sey |
Universal Music Group |
Music |
| Magnus Lidehäll |
Universal Music Group |
Music |
| Karin Smeds |
Linkdetails |
Stylist |
| Ruben Sznajderman |
Ruben XYZ |
Director |
| Danielle LaPorte |
Danielle LaPorte |
Author |
| Elisabeth Toll |
LundLund |
Photographer |
| Oscar Lange |
Adamsky |
Stylist |
| Britta Lund |
LundLund |
Photo: Producer |
| Liselotte Watkins |
LundLund |
Stylist |
Brief Explanation
This film features five strong women who have become extremely successive on their own terms. As any other women these women have been told that they shouldn’t be too loud, too ambitious, too strong, too demanding or to provocative “for their own sake”. If the had listened to this, they would have never had come this far. In the film we can see these women rocking their world, showing that any women can become anything they want to. But telling women that they are too much of something really is just another way of saying that they should conform to outdated norms.