Title	SKY Q - FLUID VIEWING
Brand	SKY
Product/Service	SKY Q
Category	A09. Sound Design
Entrant	750MPH London, UNITED KINGDOM
Idea Creation	BROTHERS AND SISTERS London, UNITED KINGDOM
Production	750MPH London, UNITED KINGDOM
Production 2	BISCUIT FILMWORKS London, UNITED KINGDOM

Name	Company	Position
Andy Fowler	Brothers and Sisters	Executive Creative Director
Aaron Wilmer	Brothers and Sisters	Creative Director
Sam Ashwell	750mph	Sound Engineer
Johnny Green	Academy Films	Director
Lois Whittle	Brothers and Sisters	Agency Producer
Kate Taylor	Biscuit Filmworks	Producer

Brief Explanation

We open on a girl watching Avengers Age of Ultron on a living room TV. The content starts to liquefy and bulge as if it’s trying to break free. All of a sudden a single droplet of liquid content pulls free from the screen. As this droplet launches itself across the living room it’s quickly followed by another and another, forming a trail of liquified Avengers content. We follow the droplets on their epic journey through a door into the kitchen, as the trail passes over a tablet a few drops find their destination in the screen. The rest of the droplets continue through the house, bounding effortlessly up the staircase. They dart into a bedroom where a TV screen waits. The droplets are drawn towards the screen, they flood into it, rippling and re-forming the Avengers movie. A super announces: Introducing Fluid ViewingTM