| Title | B.E.N |
| Brand | LA SOCIÉTÉ DE SAINT VINCENT DE PAUL |
| Product/Service | LA SOCIÉTÉ DE SAINT VINCENT DE PAUL |
| Category |
A01. Direction |
|
Entrant
|
CLM BBDO Boulogne-Billancourt, FRANCE
|
|
Idea Creation
|
CLM BBDO Boulogne-Billancourt, FRANCE
|
|
Production
|
LA PAC Paris, FRANCE
|
Credits
| Matthieu Elkaim |
BBDO Paris |
Executive Creative Director |
| Charles Dessaux |
CLM BBDO |
Art Director |
| Emile Martin |
CLM BBDO |
Copywriter |
| Julien Sanson |
BBDO Paris |
Production Director |
| Martine Ferey |
BBDO Paris |
Post Producer |
| Julien Lemoine |
CLM BBDO |
Vice President |
| Julien Pinet |
CLM BBDO |
Account Manager |
| Corentin Monot |
CLM BBDO |
Strategic Planning Director |
| Ophélie Doria |
CLM BBDO |
Strategic Planner |
| Lauren Weber |
BBDO Paris |
Communication Director |
| David Wilson |
La Pac |
Director |
| Jérôme Denis |
La Pac |
Executive Producer |
| Anna Roudaut |
La Pac |
Executive Producer |
| Antoine Ricard |
La Pac |
1st Assistant Director |
| Victor Seguin |
La Pac |
Director of Photography |
| Roxane Huet Ferret & Emily Aubry |
La Pac |
Editing |
| Fabrice Damolini |
Mikros |
Post producer |
| Laurent Creusot & Jao M’changama |
Mikros |
Flame |
| Sébastien Mingam & Magalie Léonard |
Mikros |
Grading |
| Raphaël Fruchard |
THE |
Sound Producer |
| Michel Lanternier |
Society of Saint-Vincent-de-Paul |
Chairman |
| Emmanuelle Duthu |
Society of Saint-Vincent-de-Paul |
Director of Communications and Resource Development |
| Capucine Bataille |
Society of Saint-Vincent-de-Paul |
Communications Manager |
| Jean-Charles Mayer |
Society of Saint-Vincent-de-Paul |
Digital Communications Manager |
| Alexandre Rabia |
THE |
Music supervision |
| Jérôme Alquier |
THE |
Music supervision |
| Xavier Benoist |
THE |
Sound producer |
|
THE |
Sound design |
|
THE |
Voices recording |
|
THE |
Mix |
Brief Explanation
While some countries are introducing the first companion robots to assist lonely people, the Society of Saint-Vincent-de-Paul raises the question of technology’s legitimacy in a fundamentally human issue such as loneliness.
The film introduces us to Claudine, an elderly lady who shares her daily life with B.E.N., a companion robot. At first we’re surprised to see how easily B.E.N. carries out his tasks. Claudine must certainly feel less alone since she acquired the robot. But B.E.N.’s imprecise, mechanical behaviour gradually betrays his social limits. The surprising complicity we thought we saw gives way to the absurdity of this man-machine relationship, leaving the spectator pondering the legitimacy of technology in the fight against social isolation.
The film ends with the following message: Today, companion robots are being introduced to assist lonely people. At the Society of Saint-Vincent-de-Paul, we think that only human beings can help in fighting loneliness. We recruit volunteers.
Execution
The film is all about subtlety and suggestion. The cinematographic treatment allowed us to slower the pace in order to immerse the audience in Claudine’s life, conveying the feeling of loneliness that constantly surrounds her. We didn’t want the direction to impose a point of view but to let the audience think, question itself and make up its own opinion on the story. We aimed to convey the feeling that we are witnessing Claudine’s daily life with distance, unable to act and help… until the super appears and calls for volunteers.