Title	A SPECIAL CONNECTION
Brand	ENEDIS
Product/Service	ENEDIS SERVICES
Category	A01. Direction
Entrant	HAVAS PARIS Puteaux, FRANCE
Idea Creation	HAVAS PARIS Puteaux, FRANCE
Production	HENRY DE CZAR PARIS, FRANCE

Name	Company	Position
CHRISTOPHE COFFRE	HAVAS PARIS	EXECUTIVE CREATIVE DIRECTOR
GUILLAUME FILLION	HAVAS PARIS	ART DIRECTOR
CYRINE ARRAR	HAVAS PARIS	COPYWRITER
VIRGINIE MELDENER	HAVAS PARIS	AGENCY TV PRODUCER
AMANDINE WINTER	HAVAS PARIS	AGENCY TV PRODUCER
JOE VANHOUTTEGHEM	HENRY	DIRECTOR
JEAN-LUC BERGERON	HENRY	PRODUCER
CHRISTINE GUILBAUDEAU	HENRY	PRODUCER

Brief Explanation

We wanted "A special connection" to portray Enedis’ business (supplying electricity) in a subtle, sophisticated manner that nonetheless showed what a vital part these services play in people’s lives. The van is what best symbolises the brand. It is what you see on the road, pulled over on the verge while work is being carried out, or parked in the street or driveway. It is mainly the van that represents Enedis in our films.

Execution

Enedis provides a very tangible, down-to-earth service, and we wanted this storie to convey that same reality. The actors wear very little make-up, if any, and the sets are authentic. We chose mountain and village scenery over cityscapes to remind people that Enedis operates in every corner of France, even in the most isolated areas. It is this realism that gives the films a touch of modernity. Everyday heroes in commonplace situations.