| Title | GRANDPA LEWIS |
| Brand | ALLIANZ SE |
| Product/Service | ALLIANZ FORMULA 1 SPONSORING |
| Category |
A03. Casting |
|
Entrant
|
OGILVY GERMANY Frankfurt, GERMANY
|
|
Idea Creation
|
OGILVY GERMANY Frankfurt, GERMANY
|
|
Media Placement
|
OGILVY GERMANY Frankfurt, GERMANY
|
|
PR
|
OGILVY GERMANY Frankfurt, GERMANY
|
|
Production
|
OGILVY GERMANY Frankfurt, GERMANY
|
Credits
| Britta Poetzsch |
Ogilvy & Mather Germany GmbH |
Global Executive Creative Director |
Brief Explanation
Lewis Hamilton is an 80 year old man retelling his life story to his grandchildren to demonstrate that his instinctive decisions that have always brought him success. With this story, Allianz insurance want to encourage people to dare to follow their instinct and therefore grow in life.
Lewis Hamilton has never taken on a role like this before, which demanded that he actually act. It was a challenge for him. He had to use an old man voice, improvise, and use a wide emotional range. From his management we knew he is not an actor. But he did a great job liked it very much. Afterwards he hinted to the press that he could imagine becoming an actor.