| Title | BIG BIKE RIDE |
| Brand | SAS |
| Product/Service | SCANDINAVIAN AIRLINES |
| Category |
A02. Script |
|
Entrant
|
ÅKESTAM HOLST Stockholm, SWEDEN
|
|
Idea Creation
|
ÅKESTAM HOLST Stockholm, SWEDEN
|
|
Production
|
GIANTS & TOYS Stockholm, SWEDEN
|
Credits
| Magnus Jakobsson |
Åkestam Holst |
Creative Director |
| Joakim Khoury |
Åkestam Holst |
Art Director |
| Magnus Jakobsson |
Åkestam Holst |
Copywriter |
| Johan Östlund |
Åkestam Holst |
Client Lead |
| Anna Svensson |
Åkestam Holst |
Account Manager |
| Simon Stefansson |
Åkestam Holst |
Planner |
| Leila Widgren |
Åkestam Holst |
Agency Producer |
| Jens Broman |
Åkestam Holst |
Graphic Designer |
| Jens Jonsson |
Giants & Toys |
Director |
| Calle Isberg |
Giants & Toys |
Producer |
| Fredrik Bäckar |
The Talent Group |
Cinematographer |
Brief Explanation
Travelers think big. They don´t settle for the norm. They want to live their lives to the fullest, and they want to inspire others to do the same.
In this film we see a dad teaching his daughter how to ride a bike on a gravel road in the sunset.
The surroundings are perfect, almost dreamlike. He encourages his daughter with a pep-talk that turns into an epic speech about her entire future and the possibilities of life: