Demo Film

Film

Title	MEET THE STARS OF THE IKEA CATALOGUE
Brand	IKEA
Product/Service	IKEA CATALOGUE
Category	A03. Casting
Entrant	DDB BRUSSELS, BELGIUM
Idea Creation	DDB BRUSSELS, BELGIUM

Name	Company	Position
Peter Ampe	DDB Brussels	Creative Director
Odin Saillé	DDB Brussels	Creative Director
Francis Lippens	DDB Brussels	Business Director
Annelies Nyns	DDB Brussels	Client Producer
Maria-Laura Laubenthal	DDB Brussels	Producer
Kenn Van Lijsebeth	DDB Brussels	PR Manager
Ralf De Houwer	DDB Brussels	Creative
Jonas Caluwé	DDB Brussels	Creative
Brigitte Verduyckt	DDB Brussels	TV Producer
Dominique Poncin	DDB Brussels	Head of Strategy
Amir Farhang	Caviar	Director

Brief Explanation

In the IKEA film we listen in as the models dream out loud of becoming household names in TV, modelling, acting, and mentally preparing themselves for a life in the “spotlights”. But the catch is, that by putting the spotlight on fame seekers loudly operating in the background, we’ve put the real stars of the catalogue on the foreground. Because the models are only there to make the furniture look good, not the other way around.