Title | SMELLS LIKE TEEN SPIRIT |
Brand | IKANO |
Product/Service | IKANO |
Category |
A08. Use of Licensed or Adapted Music |
Entrant
|
LEAVINGSTONE Tbilisi, GEORGIA
|
Idea Creation
|
LEAVINGSTONE Tbilisi, GEORGIA
|
Production
|
FILM ASYLUM Tbilisi, GEORGIA
|
Credits
Levan Lepsveridze |
Leavingstone |
Creative Director |
Marika Karalashvili |
Leavingstone |
Project Manager |
Giorgi Popiashvili |
Leavingstone |
Project Manager |
Beka Adamashvili |
Leavingstone |
Copywriter |
Rezo Shelia |
Leavingstone |
Copywriters |
Vako Kirkitadze |
Film Asylum |
Producer |
Guri Goliadze |
Film Asylum |
Director of Photography |
Beka Sadagashvili |
Film Asylum |
Set Designer |
Levan Kvaratskhelia |
Film Asylum |
Set Designer |
Nino Injia |
Film Asylum |
Set Designer |
Temo Kartlelishvili |
Film Asylum |
Set Designer |
Irma Datuashvili |
None |
Makeup artist |
Giorgi Giorganashvili |
Film Asylum |
Casting Director |
Guram Mosikashvili |
film Asylum |
AC |
Givi Tukhareli |
film Asylum |
AC |
Roma Gujabidze |
film Asylum |
Gaffer |
Giorgi Chubinidze |
film Asylum |
G&E |
Levan Zaridze |
film Asylum |
G&E |
Nancho Baindurashvili |
film Asylum |
Scripty |
Irma Datunashvili |
None |
HMU |
Thomas Burns |
SPECTRA Tbilisi |
Color Correctioner |
Tornike Karchkhadze |
None |
Sound Producer |
George Sibashvili |
none |
sound producer |
Tornike Japiashvili |
none |
sound producer |
Dato Metreveli |
None |
Singer |
Giorgi Ambardnishvili |
None |
Singer |
Misho Eliava |
None |
singer |
Brief Explanation
The video takes us through emotional situations young people in Georgian usually experience, with subtitles describing the opposite. The video is structured to make the viewer experience conflicting emotions and question the nature of their life choices.
Youth rebel anthem Nirvana’s Smells Like Teen Spirit covered as a Georgian folk song is used in this video to further encourage the questioning of what’s natural, what’s right and what is not.
The final shot of the video states the main idea of what Ikano isn’t - a traditional Georgian wine.