| Title | CLARA MOVES OUT |
| Brand | DEUTSCHE TELEKOM |
| Product/Service | TELECOMMUNICATIONS |
| Category |
A03. Casting |
|
Entrant
|
DDB GROUP Hamburg, GERMANY
|
|
Idea Creation
|
DDB GROUP Hamburg, GERMANY
|
|
Production
|
CZAR Berlin, GERMANY
|
|
Production 2
|
OPTIX DIGITAL PICTURES Hamburg, GERMANY
|
|
Production 3
|
IMPULSIVE MUSIC / ALMO MUSIC CORP Berlin, GERMANY
|
|
Production 4
|
HASTINGS MEDIA MUSIC Hamburg, GERMANY
|
Credits
| Dennis May |
DDB Düsseldorf |
Managing Director Creative |
| Karsten Ruddigkeit |
DDB Hamburg |
Executive Creative Director |
| Michael Rudnicki |
DDB Hamburg |
Senior Copywriter |
| Ludwig Berndl |
DDB Hamburg |
Freelance Copywriter |
| Katrin Spiegel |
DDB Hamburg |
Client Service Director |
| Antonia Steuer |
DDB Hamburg |
Account Director |
| Meike van Meegen |
DDB Hamburg |
Head of TV |
| Christian Brox |
CZAR Film GmbH |
Executive Producer |
| Birke Birkner |
CZAR Film GmbH |
Producer |
| Simon Verhoeven |
CZAR Film GmbH |
Director |
| Jo Heim |
CZAR Film GmbH |
Camera |
| Hessel Herder |
Soundscape Music |
Music Producer |
| Geert van Gaalen |
Soundscape Music |
Music Producer |
Brief Explanation
A seven year old girl confronts her father with an important decision: she is moving out. The father is confused, but accepts the decision and helps her with everything.
They go shopping in a DIY store, they renovate her new flat, he borrows her his car and finally gives her a goodbye hug. For the first time we recognize the 20 year old Clara. Although she is a young woman, she will be always a little girl for him. We took the insight literally.
We searched for a confident personality that looks different than the stereotype commercial girl. We found the perfect younger version of the original, a cute irresistible blonde young girl that perfectly embodies her older self.