LAUGHING HORSES

Short List
TitleLAUGHING HORSES
BrandVOLKSWAGEN
Product/ServiceVOLKSWAGEN TIGUAN WITH TRAILER ASSIST
Category A09. Sound Design
Entrant GRABARZ & PARTNER Hamburg, GERMANY
Idea Creation GRABARZ & PARTNER Hamburg, GERMANY
Media Placement GRABARZ & PARTNER Hamburg, GERMANY
Media Placement 2 MEDIACOM Düsseldorf, GERMANY
Production CZAR FILM Hamburg, GERMANY
Additional Company BACON Copenhagen, DENMARK
Additional Company 2 STUDIO FUNK Hamburg, GERMANY
Credits
Name Company Position
Ralf Heuel Grabarz & Partner CCO
Reinhard Patzschke Grabarz & Partner CEO
Tobias Ahrens Grabarz & Partner Group Head Creative
Matthias Preuß Grabarz & Partner Creative Director Art
Jakob Eckstein Creative Director Creative Director
Paul von Mühlendahl Grabarz & Partner Text
Tobias Lehment Grabarz & Partner Art Director
Jan Isterling Grabarz & Partner Client Service Director
Jasmin Schaub Grabarz & Partner Account Manager
Axel Döpner Grabarz & Partner Head of Moving Images
Katja Czok Grabarz & Partner Producer
Michael Güntner Grabarz & Partner Producer
Lutz Kothe Volkswagen AG Marketing Director
Jörn Hartig Volkswagen AG Head of Marketing Communication
Henning Teichmann Volkswagen AG Advertising Supervisor
Maren Tinney Volkswagen AG Advertising Supervisor
Bart Timmer - Director
Adam Wallensten - Camera
Jan Fincke Czar Film GmbH Executive Producer
Niko Maronn Czar Film GmbH Producer

Brief Explanation

The film opens on three horses on a field of a horse farm, who are audibly shaken with laughter. They’re actually almost dying of laughter. What’s so funny? A man in his car is desperately trying to back a horsebox trailer into a parking space. The more he tries – and fails – the more horses join in on the laughter. Eventually the driver gives up unnerved. While the horses are still trying to catch their breath, a new car with a horsebox trailer arrives: the new Volkswagen Tiguan. The driver uses the new Trailer Assist feature and steers the trailer right away into the parking space, without any problems. Leaving the horses to watch this yet unseen scenario in complete astonishment.