| Title | RELAXED |
| Brand | AUDI |
| Product/Service | AUDI |
| Category |
A01. Direction |
|
Entrant
|
THJNK Berlin, GERMANY
|
|
Idea Creation
|
THJNK Berlin, GERMANY
|
|
Production
|
TEMPOMEDIA Berlin, GERMANY
|
|
Production 2
|
STUDIO FUNK Berlin, GERMANY
|
Credits
| Armin Jochum |
thjnk ag |
CCO |
| Stefan Schulte |
thjnk Berlin GmbH |
Executive Creative Director |
| Siyamak Jung |
thjnk Berlin GmbH |
Creative Director |
| Matthias Kapteyn |
thjnk Berlin GmbH |
Creative Director |
| Anika Zanter |
thjnk Berlin GmbH |
Art Director |
| Mike Wenzel |
thjnk Berlin GmbH |
Art Director |
| Inga Oßenbrügge |
thjnk Berlin GmbH |
Art Director |
| Hendrik Heine |
thjnk Berlin GmbH |
Account Director |
| Nicole Jänsch |
thjnk Berlin GmbH |
Account Manager |
| Dominik Schäfer |
thjnk Berlin GmbH |
Account Manager |
| Anna-Carina Breckweg |
thjnk Berlin GmbH |
Account Manager |
| Kathrin Schaller |
thjnk Berlin GmbH |
Copy |
| Stefan Ott |
thjnk Berlin GmbH |
Copy |
| Daniel Lamprecht |
thjnk Berlin GmbH |
Copy |
| Franz Lustig |
tempomedia filmproduktion gmbh |
DOP |
| Vera Portz |
tempomedia filmproduktion gmbh |
Producer |
| Uli Jason Ulbrich |
tempomedia filmproduktion gmbh |
Producer |
| Bruce St. Clair |
tempomedia filmproduktion gmbh |
Director |
| Alex Jurkat |
tempomedia filmproduktion gmbh |
Editor |
Brief Explanation
Brief: to develop a spot to promote the Audi Approved :plus five-year warranty.
Our insight: with a five-year warranty, you can be much more relaxed about driving, because you don’t have to worry about unexpected repair costs.
In the TV spot, we depicted the feeling of “More relaxed driving” using powerful, expressive metaphors.