| Title | I HATE MY JOB |
| Brand | AUDI |
| Product/Service | AUDI |
| Category |
A07. Use of Original Music |
|
Entrant
|
THJNK Hamburg, GERMANY
|
|
Idea Creation
|
THJNK Hamburg, GERMANY
|
|
Production
|
MOON SHOT Hamburg, GERMANY
|
Credits
| Armin Jochum |
thjnk ag |
CCO |
| Gerrit Zinke |
thjnk ag |
Executive Creative Director |
| Heiko Freyland |
thjnk ag |
Executive Creative Director |
| Fabian Königer |
thjnk ag |
Creative Director |
| Alexander Grapp |
thjnk ag |
Art Director |
| Anke Peters |
thjnk ag |
Account Director |
| Louise Hobe |
thjnk ag |
Account Manager |
Brief Explanation
In December 2015, Audi focused on the issue of piloted driving
with several workshops, panel discussion and employee information
events. But besides all that barren information, Audi wanted a more
entertaining and light-hearted way to get everyone excited about the issue.
The film was one of the highlights in the autonomous driving themed month.
The interest from employees and visitors in the Audi RS 7 piloted driving
sparked and everyone tried to get a testride in the robot controlled cars.