Title	STRELLSON: MAKE YOURSELF UNSTOPPABLE
Brand	STRELLSON
Product/Service	STRELLSON
Category	A01. Direction
Entrant	SERVICEPLAN Munich, GERMANY
Idea Creation	SERVICEPLAN Munich, GERMANY
Media Placement	MEC GERMANY Munich, GERMANY
Production	WANDA GERMANY GMBH Hamburg, GERMANY
Production 2	NEVEREST Munich, GERMANY
Additional Company	SPARK London, UNITED KINGDOM
Additional Company 2	NHB Berlin, GERMANY
Additional Company 3	MAJOR TOM MUSIC COMPANY London, UNITED KINGDOM

Name	Company	Position
Hans-Peter Sporer	Serviceplan	Creative Managing Director
Katrin Eberbach	Serviceplan	Management Supervisor
Katharina Keith	Serviceplan	Creative Director Text
Nicolas Klein	Serviceplan	Art Director
Julian Rinnewitz	Serviceplan	Account Manager
Florian Daldrup	Serviceplan	Copywriter
Kornelia Szatko	Serviceplan	Copywriter
Nick Haas	Serviceplan	Junior Account Director
Maik A. Schmidt	Neverest	Executive Producer
Alexandra Junginger	Neverest	Production Assistant
Matthias Harbeck	Serviceplan	Executive Creative Director
Joffrey Jans	Wolf&Lamm	Director
Kai Kurve	Wolf&Lamm	Director
Phillip Kaminiak	Wolf&Lamm	Director of Photography
Mandy Kothe	Wanda Germany	Executive Producer
Jens Groeger	Wanda Germany	Producer
Alex Momchev	Solent Film	Producer
Emil Rangelov	Solent Film	Producer
Chris Faber	Freelancer	CGI Artist
Pana Agueta	nhb	Colorist
Michael Timmers	Freelancer	Editor
Stephan Tietz	nhb	Senior Compositing Artist
Tim Tibor	nhb	Executive Producer / Post Producer
Matthias Bauss	Spark Entertainment	Music Consultant/ Managing Director
Kathrin Heinemann	Spark Entertainment	Music Consultant/ Account Director
MNEK	Freelancer	Artist
Tobias Schult	Tobias Schult Photography	Photographer
Bernd Norbert Wuertz	Freelancer	Sound Design
Alexander Schill	Serviceplan	Global Chief Creative Officer

Brief Explanation

The music video tells the story of a man in a Strellson suit negotiating his way through a fantastic world with charming self-assurance and unwavering determination. After crashing through the pavement with a submarine in the middle of the night, he conquers the streets of London, New York and Rome. With wit and charisma, he deals with quirky, unexpected situations and continues steadfastly on his way – true to the motto “Strellson. Make yourself unstoppable.” What seems to be the end, is just the beginning of another journey: The protagonist blows up the famous “The end”-lettering and disappears in his stranded submarine, off for whatever comes next. Musically, it is accompanied by a modern cover version of the world-famous Queen song “Don’t Stop Me Now”. The protagonist's striking moustache is an homage to Freddie Mercury.

Execution

The film was directed by a directing duo that worked in perfect harmony. They gave the film their very own exclusive imagery that seems somewhat classy, but still very modern and uncommon – especially when compared with other current imageries in the fashion industry. The challenge was to translate the message “Make yourself unstoppable” into a literally unstoppable film. Numerous extras in rapidly changing settings create the impression of various storylines that collide in the moment our protagonist enters the scene. While the protagonist continues to walk, drive, run and dance through the scenes, the directors had to keep in mind the changing dynamics of the music. Every scene was carefully planned down to the last detail. Despite the length, the staging makes it impossible to feel bored.