Title	WIND
Brand	AUDI
Product/Service	AUDI S5 COUPÉ
Category	A11. Visual Effects
Entrant	THJNK Berlin, GERMANY
Idea Creation	THJNK Berlin, GERMANY
Production	MARKENFILM Berlin, GERMANY
Additional Company	NHB Berlin, GERMANY

Name	Company	Position
Armin Jochum	thjnk ag	CCO
Stefan Schulte	thjnk Berlin GmbH	Executive Creative Director
Siyamak Jung	thjnk Berlin GmbH	Creative Director
Anne Isert	thjnk Berlin GmbH	Creative Director
Claudia Kuprat	thjnk Berlin GmbH	Art Director
Hendrik Heine	thjnk Berlin GmbH	Account Director
Nicole Jänsch	thjnk Berlin GmbH	Account Manager
Carolin Hons	thjnk Berlin GmbH	Account Manager
Holger Jaquet	Markenfilm Berlin GmbH	DOP
Thomas Bartl	Markenfilm Berlin GmbH	Producer
Holger Jaquet	Markenfilm Berlin GmbH	Director
Wenke Kleine-Benne	nhb	Sounddesign
Marc Bieri	thjnk Berlin GmbH	Copy
Nhat Quang Tran	Nhat Quang Tran	Visual Effects / VFX

Brief Explanation

The TVC points out the sportiness and the outstanding aerodynamical design of the all-new Audi S5. Based on the fact that the all-new Audi S5 has the best air drag coefficient of its vehicle category, the topic of the spot is inspired by the streamlined design of the car. The Audi S5 is so stunning, even the wind holds its breath while the car drives by.

English Translation of Main Headlines

We used visual effects to art direct the landscape of Extremadura, Spain. To visualize the idea of wind, we brought different elements together using digital compositing, like sheeps, flying grass or clouds in the sky. Furtheron we did digital matte paintings to add more scale to the scenery by adding distant mountains, or tiny elements like water tanks and trees to make the whole picture become bigger. The trees on the road itself are digital to gain control over wind movement and intensity. A subtle balancing we did till the very end of the project. Finally we used visual effects to direct the rhythm of the film. The rhythm of the car appearing by adjusting the height of the street and number of bumps, as well as the timing for the dust elements in foreground using retiming. Finally we ensured one simple last thing: each element became an invisible part of one big picture, which supports the idea."