| Title | IKEA - MY SON |
| Brand | IKEA |
| Product/Service | IKEA |
| Category |
A03. Casting |
|
Entrant
|
HENRY Paris, FRANCE
|
|
Idea Creation
|
BUZZMAN Paris, FRANCE
|
|
Production
|
HENRY Paris, FRANCE
|
Credits
| Didier Barcelo |
Henry |
Director |
| Jean Ozannat |
Henry |
Executive Producer |
| Georges Mohammed-Chérif |
Buzzman |
Creative Director |
| Patrice Lucet |
Buzzman |
Copywriter |
| Philippe Boucheron |
Buzzman |
Art Director |
| Katya Violi |
Buzzman |
Agency Producer |
Brief Explanation
The film shows a mother accompanying her 10 year-old son as he decisively picks out his own kitchen at Ikea. This odd situation is revealed to be in the mother's imagination, as she still sees her son as the kid he once was.