| Title | JACKIE |
| Brand | HEINEKEN |
| Product/Service | HEINEKEN |
| Category |
A01. Direction |
|
Entrant
|
PUBLICIS ITALY Milan, ITALY
|
|
Idea Creation
|
PUBLICIS ITALY Milan, ITALY
|
|
Production
|
ANORAK Berlin, GERMANY
|
|
Production 2
|
INDEPENDENT London, UNITED KINGDOM
|
Credits
| Bruno Bertelli |
Publicis Italy |
Creative Director |
| Cristiana Boccassini |
Publicis Italy |
Creative Director |
| Luca Cinquepalmi |
Publicis Italy |
Creative Director |
| Marco Venturelli |
Publicis Italy |
Creative Director |
| Alessandro Candito |
Publicis Italy |
Associate Creative Director |
| Bruno Vohwinkel |
Publicis Italy |
Associate Creative Director |
| Lorenza Montorfano |
Publicis Italy |
International Account Director |
| Silvia Ghiretti |
Publicis Italy |
Account Supervisor |
| James Moore |
Publicis Italy |
Strategic Planner |
| Mariella Maiorano |
Publicis Italy |
Agency Producer |
| Gary Freedman |
Anorak Berlin |
Director |
| Gianluca Di Tondo |
Heineken |
Sr. Director Global Heineken Brand |
| Anuraag Trikha |
Heineken |
Director Global Heineken Brand Communication & Digital |
| Daniela Iebba |
Heineken |
Global Heineken Brand Communication Manager |
| Noa Dekel |
Publicis Italy |
Strategic Planner |
| Jason Kemp |
Anorak/Indipendent |
Producer |
| Stephane Fontaine |
Anorak/Indipendent |
DOP |
| Adam Spivey |
Anorak/Indipendent |
Editor |
| Jean-Clément Soret |
Anorak/Indipendent |
Colourist |
| Phil Whalley |
Anorak/Indipendent |
VFX Producer |
| Adam Crocker |
Anorak/Indipendent |
VFX Supervisor |
| Raja Sehgal |
Anorak/Indipendent |
Sound Designer |
Brief Explanation
The story is a convincing re-creation of Mr. Stewart in his 60s and 70s heyday, in which he is seen winning races and enjoying the jet set Formula 1 lifestyle, while courteously refusing bottles of Heineken every time they are offered to him.
And he continues till present day, where the 77 years old legend shows once again the right behaviour of a responsible driver.