Title	JACKIE
Brand	HEINEKEN
Product/Service	HEINEKEN
Category	A12. Achievement in Production
Entrant	PUBLICIS ITALY Milan, ITALY
Idea Creation	PUBLICIS ITALY Milan, ITALY
Production	ANORAK Berlin, GERMANY
Production 2	INDEPENDENT London, UNITED KINGDOM

Name	Company	Position
Bruno Bertelli	Publicis Italy	Creative Director
Cristiana Boccassini	Publicis Italy	Creative Director
Luca Cinquepalmi	Publicis Italy	Creative Director
Marco Venturelli	Publicis Italy	Creative Director
Alessandro Candito	Publicis Italy	Associate Creative Director
Bruno Vohwinkel	Publicis Italy	Associate Creative Director
Francesco Epifani	Publicis Italy	Associate Creative Director
Lorenza Montorfano	Publicis Italy	International Account Director
Silvia Ghiretti	Publicis Italy	Account Supervisor
James Moore	Publicis Italy	Strategic Planner
Mariella Maiorano	Publicis Italy	Agency Producer
Gary Freedman	Anorak Berlin	Director
Gianluca Di Tondo	Heineken	Sr. Director Global Heineken Brand
Anuraag Trikha	Heineken	Director Global Heineken Brand Communication & Digital
Daniela Iebba	Heineken	Global Heineken Brand Communication Manager
Noa Dekel	Publicis Italy	Strategic Planner
Jason Kemp	Anorak/Indipendent	Producer
Stephane Fontaine	Anorak/Indipendent	DOP
Adam Spivey	Anorak/Indipendent	Editor
Jean-Clément Soret	Anorak/Indipendent	Colourist
Phil Whalley	MPC	VFX Producer
Adam Crocker	MPC	VFX Supervisor
Raja Sehgal	Grand Central Recording Studios	Sound Designer

Brief Explanation

The story is a convincing re-creation of Mr. Stewart in his 60s and 70s heyday, in which he is seen winning races and enjoying the jet set Formula 1 lifestyle, while courteously refusing bottles of Heineken every time they are offered to him. And he continues till present day, where the 77 years old legend shows once again the right behaviour of a responsible driver.

Results

The film combines Sir Jackie Stewart historical footage with footage shot in London and surroundings. We researched in Five different fonts for the archive footage but most of the material used comes from Roman Polaski’s film dedicated to SJS: Weekend with a Champion. Most of the effort was in the research , study & assembly of historical footage. Once we screened every single footage, we edited a narrative to tell the “When you drive never drink” story to understand what we needed to redschoot and what we could manipulate in post production.For the set we had to recreated historical scenes to contextualize the product. We worked with 5 Doubles: one for the shoulders, one for the hair, one for the face… and at the end the Post Production made the trick Timing wise, we shat 3 days and at least 10 weeks of editing.