THE TUTORIAL

TitleTHE TUTORIAL
BrandHEINEKEN
Product/ServiceHEINEKEN
Category A01. Direction
Entrant PUBLICIS ITALY Milan, ITALY
Idea Creation PUBLICIS ITALY Milan, ITALY
Production MJZ LONDON, UNITED KINGDOM
Credits
Name Company Position
Bruno Bertelli Publicis Italy Creative Director
Cristiana Boccassini Publicis Italy Creative Director
Luca Cinquepalmi Publicis Italy Creative Director
Marco Venturelli Publicis Italy Creative Director
Lorenza Montorfano Publicis Italy International Account Director
Silvia Ghiretti Publicis Italy Account Supervisor
James Moore Publicis Italy Strategic Planner
Helen Kenny MJZ London Executive Producer
Karen O' Brian MJZ London MJZ London
John Smith MJZ London Editor
Gianluca Di Tondo Heineken Sr. Director Global Heineken Brand
Anuraag Trikha Heineken Director Global Heineken Brand Communication & Digital
Daniela Iebba Heineken Global Heineken Brand Communication Manager
Francesco Epifani Publicis Italy Associate Creative Director
Nicolai Fuglsig MJZ London Director
Bill Mcnamara MPC London VFX Supervisor
Paolo Bartalucci Publicis Italy Associate Creative Director
Silvia Cattaneo Publicis Italy Agency Producer
Francesco Epifani Publicis Italy Associate Creative Director

Brief Explanation

The Tutorial tells the story of a meeting between one of Formula 1 most famous drivers – David Coulthard - and a newbie, intercut with an intense action journey. David Coulthard tutorial brings the newbie on a journey, the tutorial is followed by a succession of scenes, from adrenalinic pit stops to glamorous yacht parties. Towards the end we discover that the newbie’s journey was a dream. David Coulthard and the newbie never really left the VIP bar where they met, he was just entranced and transported by David Coulthard’s incredible description of the Formula 1 world. We end on David Coulthard outsmarting the Heineken Guy by talking his 2 Heinekens – the last two of the entire party – and we understand that this was his intention in the first place.