Title	THE TUTORIAL
Brand	HEINEKEN
Product/Service	HEINEKEN
Category	A06. Editing
Entrant	PUBLICIS ITALY Milan, ITALY
Idea Creation	PUBLICIS ITALY Milan, ITALY
Production	MJZ LONDON, UNITED KINGDOM

Name	Company	Position
Bruno Bertelli	Publicis Italy	Creative Director
Cristiana Boccassini	Publicis Italy	Creative Director
Luca Cinquepalmi	Publicis Italy	Creative Director
Marco Venturelli	Publicis Italy	Creative Director
Lorenza Montorfano	Publicis Italy	International Account Director
Silvia Ghiretti	Publicis Italy	Account Supervisor
James Moore	Publicis Italy	Strategic Planner
Helen Kenny	MJZ London	Executive Producer
Karen O' Brian	MJZ London	MJZ London
John Smith	MJZ London	Editor
Gianluca Di Tondo	Heineken	Sr. Director Global Heineken Brand
Anuraag Trikha	Heineken	Director Global Heineken Brand Communication & Digital
Daniela Iebba	Heineken	Global Heineken Brand Communication Manager
Francesco Epifani	Publicis Italy	Associate Creative Director
Nicolai Fuglsig	MJZ London	Director
Bill Mcnamara	MPC London	VFX Supervisor
Paolo Bartalucci	Publicis Italy	Associate Creative Director
Silvia Cattaneo	Publicis Italy	Agency Producer

Brief Explanation

The Tutorial tells the story of a meeting between one of Formula 1 most famous drivers – David Coulthard - and a newbie, intercut with an intense action journey. David Coulthard tutorial brings the newbie on a journey, the tutorial is followed by a succession of scenes, from adrenalinic pit stops to glamorous yacht parties. Towards the end we discover that the newbie’s journey was a dream. David Coulthard and the newbie never really left the VIP bar where they met, he was just entranced and transported by David Coulthard’s incredible description of the Formula 1 world. We end on David Coulthard outsmarting the Heineken Guy by talking his 2 Heinekens – the last two of the entire party – and we understand that this was his intention in the first place.