THE TASTE OF THE CHAMPION SEASON II

TitleTHE TASTE OF THE CHAMPION SEASON II
BrandSOK/PRISMA
Product/ServiceFOOD AND RETAIL STORE
Category A07. Use of Original Music
Entrant MAKE IT SIMPLE Helsinki, FINLAND
Idea Creation MAKE IT SIMPLE Helsinki, FINLAND
Idea Creation 2 SOK / PRISMA Helsinki, FINLAND
Production LUCY LOVES STORIES Helsinki, FINLAND
Credits
Name Company Position
Jarkko Tuuri Make it Simple Oy Creative Director
Jukka Mannio Make it Simple Oy Creative Director
Pia Eiro Make it Simple Oy Account Director
Lauri Toivonen SOK/Prisma Marketing Director
Brother Firetribe Brother Firetribe the band and compositer
Johannes Salonen Lucy Love Stories Director
Marko Antila Lucy Love Stories Producer

Brief Explanation

Pekka Makkonen is a well-known (fictional) blind tasting champion in Finland. In this series of commercials he got a challenger from Japan. Both masters of taste train with the Prisma products. This is the part 2 of the series.