Title	HIGHWAY OF THE SUN
Brand	SÉCURITÉ ROUTIÈRE
Product/Service	ROAD SAFETY
Category	A04. Production Design / Art Direction
Entrant	LA CHOSE Paris, FRANCE
Idea Creation	LA CHOSE Paris, FRANCE

Name	Company	Position
Pascal Grégoire	la chose	CEO and Creative Director
Gloria Amzallag	la chose	Agency representatives
Barka Zérouali	la chose	Head of communication / PR
Laure Bouvet	la chose	Art purchasing
Julie Duret	la chose	Art purchasing
Bruno Aveillan	Quad Group	photograph
Tatum Drouilhat	Quad Group	1re assistant director
Martin Coulais	Quad Group	Executive producer
Claudia Traeger	Quad Group	Production director
Nathalie Aveillan	Quad Group	Post Production Manager
Fix Studio	Fix Studio	Post Production
THE	THE	Sound production
Mirwais	Mirwais	Composers
Charles Flamand	la chose	Copywriter
Alexandre Fort	la chose	Art Director
Guillaume Ganty	la chose	Art Director
Nicolas Buisset	la chose	Head TV Prod
Pamela Taconet	la chose	Agency representatives
Marina Flammier	la chose	Agency representatives
Eric Tong Cuong	la chose	Director of Strategic Planning
Céline Bonnefond	la chose	Strategic planning
Quad Group	Quad Group	Production house

Brief Explanation

Henri had thought of everything before leaving on holiday. He is driving on the highway with his family, but unexpected delays had lowered his average speed. So, when he finally exits a traffic jam, Henri accelerates to 150 kms/h to make up for lost time. After a turn in the road, he collides with a car stuck in traffic. Families are shattered. Friends and relatives of road crash victims appear. They are at the heart of the accident. They are seen floating, almost unreal, like flying over the tragedy scene in the same dynamic as the drivers themselves. They are impacted by the shockwave, although they were not physically present in the car. A voice over, along with the camera which shows each of them, explains their connection to the victim and the consequences of the tragedy on their current but also future lives.