THE CHANT

TitleTHE CHANT
BrandFIFA 17
Product/ServiceFIFA 17
Category A09. Sound Design
Entrant GRAND CENTRAL SOUND STUDIOS London, UNITED KINGDOM
Idea Creation WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Production RADICAL MEDIA New York, USA
Production 2 WHITEHOUSE POST London, UNITED KINGDOM
Production 3 MASSIVEMUSIC AMSTERDAM Amsterdam, THE NETHERLANDS
Production 4 GLASSWORKS Amsterdam, THE NETHERLANDS
Credits
Name Company Position
Mark Bernath Wieden and Kennedy Amsterdam Executive Creative Director
Eric Quennoy Wieden and Kennedy Amsterdam Executive Creative Director
David Smith Wieden and Kennedy Amsterdam Creative Director
Craig Williams Wieden and Kennedy Amsterdam Creative Director
John Filipe Wieden and Kennedy Amsterdam Art Director
Toby Moore Wieden and Kennedy Amsterdam Copywriter
Joe Togneri Wieden and Kennedy Amsterdam Head of Broadcast Production
Elissa Singstock Wieden and Kennedy Amsterdam Executive Broadcast Producer
Stijn Wikkerink Wieden and Kennedy Amsterdam Associate Producer
Derek Cianfrance Radical Media Director
Adam Arkapaw Radical Media Director of Photography
Barbara Benson Radical Media Producer
Ben Schneider Radical Media Executive Producer
Russell Icke Whitehouse Post Productions Editor
Raja Seghal Grand Central Recording Studios Director Of Sound
Kyle Obley Glassworks Flame
Rud Kaltenhauser Glassworks 3D
Matt Hare Glassworks Colourist
Jason Barnett Glassworks Producer

Brief Explanation

‘The Chant’ follows the hero of the game, a young player set to make his mark on the footballing world, on his nerve-wracking journey from tunnel to pitch before a big game. As his heart beats out of his chest, he ascends the stairs towards the pitch. The crowd noise grows and grows until we hear that they are chanting his name. World famous team mate Antony Martial and world famous rivals Marco Reus, Eden Hazard and James Rodriguez make an appearance, eyeing him up suspiciously. And we are with him every step of the way.