SPIN

Gold Eurobest
TitleSPIN
BrandAUDI
Product/ServiceAUDI R8
Category A08. Use of Licensed or Adapted Music
Entrant ROGUE London, UNITED KINGDOM
Idea Creation ROGUE London, UNITED KINGDOM
Production ROGUE London, UNITED KINGDOM
Credits
Name Company Position
Bernd Wondollek Rogue Films Cinematography
Mark Jenkinson Rogue Films Director
Charlie Crompton Rogue Films Executive Producer

Brief Explanation

The camera remains in faithful orbit around the Audi R8 as it executes a textbook doughnut on a warehouse floor. Essentially a 360-degree tour of the new model's bodywork, the stunt also shows time is very much on Audi's side. Dusty Springfield's leisurely rendition of 'The Windmills of My Mind' heightens the time bubble vibe with the car enjoying life in slow-motion.We're soon up in the rafters as the car produces the first of the manufacturer's famous four rings, neatly communicating how the slow, considered approach is an integral part of the Audi identity.