| Title | ICONIC |
| Brand | DEUTSCHE TELEKOM |
| Product/Service | NGTV |
| Category |
A04. Production Design / Art Direction |
|
Entrant
|
SOUP FILMPRODUKTION Berlin, GERMANY
|
|
Idea Creation
|
DDB GROUP Hamburg, GERMANY
|
|
Production
|
SOUP FILMPRODUKTION Berlin, GERMANY
|
Credits
| Henrik Sundgren |
Soup.Filmproduktion |
Director |
| Crille Forsberg |
Soup.Filmproduktion |
DoP |
| Ada Zuiederhoek |
Soup.Filmproduktion |
Exec. Producer |
Brief Explanation
We integrated the members of the Heins Family into well-known, iconic Hollywood movie-scenes or sequences of other broadcaster- independent TV-series, TV-shows and YouTube-channels – where they replace the respective main characters.
In the way they act, speak and dress, the members of the Heins family become spitting images of their famous alter egos, so that the audience inevitably recognizes the movies. In the course of the story our protagonists will re-enact the above mentioned scenes, thereby replacing original dialogues with dialogues that highlight and explain the features and benefits of NGTV and all in all point out that NGTV brings back the joy of watching television – because it combines the very best that moving image channels have to offer.