Title	CABRIO
Brand	BMW AG MÜNCHEN
Product/Service	MINI F57
Category	A05. Cinematography
Entrant	SOUP FILMPRODUKTION Berlin, GERMANY
Idea Creation	WCRS London, UNITED KINGDOM
Production	SOUP FILMPRODUKTION Berlin, GERMANY

Name	Company	Position
Joachim Back	Soup.Filmproduktion	Director
Philippe Le Sourd	Soup.Filmproduktion	DoP
Stephan Fruth	Soup.Filmproduktion	Exec. Producer
Ulrika Akerlind	Soup.Filmproduktion	Producer
Niels Zuiderhoek	You Guys	CEO

Brief Explanation

Today´s the day. Jake, the protagonist, is set to sell his small, independent record label to one of the majors. In exchange for a bumper pay day and a secure future on the company payroll, he´s handing over the reins of his fulfilling but financially precarious existence as a free spirit. Or he could choose to stay open... As we follow him throughout the day, Jake takes any and every opportunity to delay the decision. And in doing so, we get to see the cool and interesting places where Staying Open takes him.