GROUP THERAPY

TitleGROUP THERAPY
BrandHENKEL
Product/ServiceLOCTITE
Category A01. Direction
Entrant HEIMAT Berlin, GERMANY
Idea Creation HEIMAT Berlin, GERMANY
Production MARKENFILM Berlin, GERMANY
Credits
Name Company Position
Dr. Patricia Castejón Henkel Head of Client Services
Guido Heffels HEIMAT Berlin Chief Creative Officer
Myles Lord HEIMAT Berlin Creative Director
Ricardo Distefano HEIMAT Berlin Creative Director
Stephen Quell HEIMAT Berlin Creative Director
Axel Didon HEIMAT Berlin Copywriter
Anthony Montagne HEIMAT Berlin Art Director
Adrian Staehelin HEIMAT Berlin Art Director
Tim Holtkötter HEIMAT Berlin Agency Account Manager
Nico Buchholz HEIMAT Berlin Agency Account Manager
Alexander Münzer HEIMAT Berlin Agency Producer
Ali Ali - Director
Robert Tewes Markenfilm Producer
Johanna Karger Markenfilm Producer
Pierre Mouarkech - Director of Photography

Brief Explanation

An undisclosed self-help group is gathered for a meeting. One of the new members is introduced and asked to share his story with the rest of the people. He is definitely not ready and asks for a minute to gather himself. Just the minute the crowd uses to make repairs to a myriad of objects – from roller skates to vases to wall clocks – with LOCTITE 60 SECONDS.