Title | GROUP THERAPY |
Brand | HENKEL |
Product/Service | LOCTITE |
Category |
A01. Direction |
Entrant
|
HEIMAT Berlin, GERMANY
|
Idea Creation
|
HEIMAT Berlin, GERMANY
|
Production
|
MARKENFILM Berlin, GERMANY
|
Credits
Dr. Patricia Castejón |
Henkel |
Head of Client Services |
Guido Heffels |
HEIMAT Berlin |
Chief Creative Officer |
Myles Lord |
HEIMAT Berlin |
Creative Director |
Ricardo Distefano |
HEIMAT Berlin |
Creative Director |
Stephen Quell |
HEIMAT Berlin |
Creative Director |
Axel Didon |
HEIMAT Berlin |
Copywriter |
Anthony Montagne |
HEIMAT Berlin |
Art Director |
Adrian Staehelin |
HEIMAT Berlin |
Art Director |
Tim Holtkötter |
HEIMAT Berlin |
Agency Account Manager |
Nico Buchholz |
HEIMAT Berlin |
Agency Account Manager |
Alexander Münzer |
HEIMAT Berlin |
Agency Producer |
Ali Ali |
- |
Director |
Robert Tewes |
Markenfilm |
Producer |
Johanna Karger |
Markenfilm |
Producer |
Pierre Mouarkech |
- |
Director of Photography |
Brief Explanation
An undisclosed self-help group is gathered for a meeting. One of the new
members is introduced and asked to share his story with the rest of the people. He
is definitely not ready and asks for a minute to gather himself. Just the minute the
crowd uses to make repairs to a myriad of objects – from roller skates to vases to
wall clocks – with LOCTITE 60 SECONDS.