| Title | SHOCKWAVE |
| Brand | ROAD CIRCULATION SECURITY DELEGATION |
| Product/Service | ROAD SAFETY |
| Category |
A01. Direction |
|
Entrant
|
QUAD PRODUCTIONS Clichy, FRANCE
|
|
Idea Creation
|
LA CHOSE Paris, FRANCE
|
|
Production
|
QUAD PRODUCTIONS Clichy, FRANCE
|
Credits
| Pascal Gregoire |
la chose |
CEO |
| Charles Flamand |
la chose |
Copywriter |
| Alexandre Fort |
la chose |
Art Director |
| Guillaume Ganty |
la chose |
Art Director |
| Nicolas Buisset |
la chose |
Head of TV Production |
| Eric Tong Cuong |
la chose |
Director of Strategic Planning |
| Pamela Taconet |
la chose |
Group Account Director |
| Gloria Amzallag |
la chose |
Senior Account Executive |
| Céline Bonnefond |
la chose |
Strategic Planner |
| Marina Flammier |
la chose |
Account Executive |
| Bruno Aveillan |
Quad Productions \ Quad Group |
Director |
| Martin Coulais |
Quad Productions \ Quad Group |
Executive Producer |
| Nataly Aveillan |
Fix Studio \ Quad Group |
Post Producer |
| Mirwais |
THE |
Music Artist |
Brief Explanation
“Shockwave” represents the repercussions of a road crash on the victim's friends and family. The accident, the cause of which is not seen, is theoretical, symbolic of all accidents. Two cars driving in opposing directions, one driven by Pierre, the other by Sophie, crash head on. The first part of the film is shot at actual speed, but when the shock happens, it switches to extreme slow motion. Friends and relatives of road crash victims appear. They are at the heart of the accident. They are seen floating, almost unreal, like flying over the tragedy scene in the same dynamic as the drivers themselves. They are impacted by the shockwave, although they were not physically present in the car. A voice over, along with the camera which shows each of them, explains their connection to the victim and the consequences of the tragedy on their current but also future lives.