JACKIE

TitleJACKIE
BrandHEINEKEN
Product/ServiceHEINEKEN BEER
Category A11. Visual Effects
Entrant MPC CCREATIVE London, UNITED KINGDOM
Idea Creation PUBLICIS ITALY Milan, ITALY
Production MPC CCREATIVE London, UNITED KINGDOM
Production 2 INDEPENDENT LONDON, UNITED KINGDOM
Production 3 ANORAK Berlin, GERMANY
Credits
Name Company Position
Bruno Bertelli, Cristiana Boccassini, Luca Cinquepalmi & Marco Venturelli Publicis Italy Creative Directors
Bruno Vohwinkel Publicis Italy Associate Creative Director & Copywriter
Alessandro Candito Publicis Italy Associate Creative Director & Art Director
Mariella Maiorano Publicis Italy Agency TV Producer
Lorenza Montorfano Publicis Italy International Account Director
Silvia Ghiretti Publicis Italy Account Supervisor
James Moore & Noa Dekel Publicis Italy Strategic Planners
Gary Freedman Anorak / Independent Films Director
Jason Kemp Independent Films Producer
DoP Cosmic DoP
Adam Spivey The Playroom Editor
Phil Whalley MPC VFX Producer
Adam Crocker MPC VFX Supervisor
Jean-Clément Soret MPC Colourist
Raja Sehgal Grand Central Sound Studio London Sound Designer
Bill McNamara MPC Creative Director
Adam Crocker & Dan Sanders MPC Shoot Supervisors
Lead Compositor MPC Andreas Feix
Deepanjali Singh MPC Bangalore Line Producer

Brief Explanation

The ad, based on footage from Roman Polanski’s ‘Weekend of a Champion’ shows the historic world of the Monaco Grand Prix. This reimagined tale highlights Stewart’s decision to drive rather than drink.