"LET'S TALK"

Title"LET'S TALK"
BrandBMW UK
Product/ServiceBMW 3 SERIES, BMW 4 SERIES
Category A09. Sound Design
Entrant SERVICEPLAN Munich, GERMANY
Idea Creation SERVICEPLAN Munich, GERMANY
Production ANORAK Berlin, GERMANY
Additional Company PLAYDIS! Berlin, GERMANY
Additional Company 2 SPEADE London, UNITED KINGDOM
Additional Company 3 GERMAN WAHNSINN Hamburg, GERMANY
Additional Company 4 TIME BASED ARTS London, UNITED KINGDOM
Additional Company 5 MPC CCREATIVE London, UNITED KINGDOM
Credits
Name Company Position
Alexander Schill Serviceplan Global Chief Creative Officer
Maik Kaehler Serviceplan Executive Creative Director
Kolja Danquah Serviceplan Creative Diretor Text
Florian Klietz Serviceplan Account Director International
Tim Osthoff Serviceplan Account Manager International
Henning Rieseweber Freelancer Senior Producer
Christian Aeby Anorak Film Director
Stuart Graham Anorak Film Director of Photography
Sam Sneade Speade Ltd. Editor
James Allen Time Based Arts Co-owner
Georg von dem Bussche PlayDis! Managing Director
George K MPC Coulorist
Michael Wilk Serviceplan Executive Creative Director International

Brief Explanation

The film follows two BMWs on a sensorial journey down various roads. While the shrink-style voice-over asks the viewer to talk about things that evoke positive feelings, the two cars rush through each scene and show what is possible with a production-line BMW. The film closes with the line: “Some things speak to us, without saying a word.” Pay-off: “The Ultimate Driving Machine.”