| Title | WHAT WE LOVE |
| Brand | McDONALD'S |
| Product/Service | McDONALD'S |
| Category |
A01. Direction |
|
Entrant
|
LEO BURNETT FRANKFURT, GERMANY
|
|
Idea Creation
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LEO BURNETT FRANKFURT, GERMANY
|
|
Idea Creation 2
|
THJNK Hamburg, GERMANY
|
|
Production
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SOUP FILMPRODUKTION Berlin, GERMANY
|
|
Additional Company
|
TRO Duesseldorf, GERMANY
|
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Additional Company 2
|
McDONALD'S DEUTSCHLAND Munich, GERMANY
|
Credits
| Andreas Pauli |
Leo Burnett Germany |
CCO |
| Armin Jochum |
Thjnk AG |
CCO |
| Joerg Hoffmann |
Leo Burnett Germany |
Creative Director |
| Michael Ohanian |
Thjnk AG |
Creative Director |
| Sean Kirby |
Thjnk AG |
Creative Director |
| Till Rothweiler |
Leo Burnett Germany |
Senior Art Director |
| Viktor Kislovskij |
Leo Burnett Germany |
Art Director |
| Andreas Daum |
Leo Burnett Germany |
Senior Copywriter |
| Alexander Wieland |
Thjnk AG |
Account Director |
| Christian Hibbeler |
Thjnk AG |
Agency Producer |
| Matt Smukler |
Soup Film |
Director |
Brief Explanation
Our film is a heart warming commercial about two teenagers, who spent an unforgettable summer together. When the summer is over their ways part leaving both of them quite sad. But after several years they meet again - all thanks to one very unique order.
Execution
The challenge was to condense the story of the film, which is usually the stuff for a feature film into a 90sec commercial. This was beautifully achieved by showing a few snapshots of an unforgettable summer and directing both our young main actors to beautifully enact this first, soft and delicate love - we've all experienced.