WHAT WE LOVE

TitleWHAT WE LOVE
BrandMcDONALD'S
Product/ServiceMcDONALD'S
Category A01. Direction
Entrant LEO BURNETT FRANKFURT, GERMANY
Idea Creation LEO BURNETT FRANKFURT, GERMANY
Idea Creation 2 THJNK Hamburg, GERMANY
Production SOUP FILMPRODUKTION Berlin, GERMANY
Additional Company TRO Duesseldorf, GERMANY
Additional Company 2 McDONALD'S DEUTSCHLAND Munich, GERMANY
Credits
Name Company Position
Andreas Pauli Leo Burnett Germany CCO
Armin Jochum Thjnk AG CCO
Joerg Hoffmann Leo Burnett Germany Creative Director
Michael Ohanian Thjnk AG Creative Director
Sean Kirby Thjnk AG Creative Director
Till Rothweiler Leo Burnett Germany Senior Art Director
Viktor Kislovskij Leo Burnett Germany Art Director
Andreas Daum Leo Burnett Germany Senior Copywriter
Alexander Wieland Thjnk AG Account Director
Christian Hibbeler Thjnk AG Agency Producer
Matt Smukler Soup Film Director

Brief Explanation

Our film is a heart warming commercial about two teenagers, who spent an unforgettable summer together. When the summer is over their ways part leaving both of them quite sad. But after several years they meet again - all thanks to one very unique order.

Execution

The challenge was to condense the story of the film, which is usually the stuff for a feature film into a 90sec commercial. This was beautifully achieved by showing a few snapshots of an unforgettable summer and directing both our young main actors to beautifully enact this first, soft and delicate love - we've all experienced.