In each of the ads, we peek into a different Christmas scenario where characters are faced with an underwhelming moment, including receiving a disappointing Christmas present, being served burnt turkey, or straining to watch a Christmas film on an old, small TV set. As each of these moments unfold, and our protagonists struggle to hide their disappointment, Jeff Goldblum appears with some friendly acting advice to help the British public through those awkward Christmas moments. Goldblum’s advice is to be empathetic with your friends and loved-ones, and instead imagine the perfect Currys PC World product to hide your disappointment
Our main objectives when casting this campaign were believability and relatability. The characters had to be genuine and their delivery authentic. Hopefully the performances bring out the emotional undertow beneath the surface and the laughs are all earned. Nothing feels gratuitous, the comedic and dramatic rhythms are deftly handled