Title | VOLVIC : ERUPTION |
Brand | DANONE |
Product/Service | VOLVIC |
Category |
A01. Direction |
Entrant
|
WANDA PRODUCTIONS Saint-Denis La Plaine, FRANCE
|
Idea Creation
|
YOUNG & RUBICAM PARIS, FRANCE
|
Production
|
WANDA PRODUCTIONS Saint-Denis La Plaine, FRANCE
|
Credits
Truman & Cooper |
Wanda Productions |
Directors |
Arnaud Potier |
Arnaud Potier |
Director of Photography |
Patrick Barbier |
Wanda Productions |
Executive Producer |
Pierrette Diaz |
Young & Rubicam Paris |
Creative Director |
Dimitri Lucas |
Young & Rubicam Paris |
Copywriter |
Gregory Feremback |
Young & Rubicam Paris |
Art Director |
Valérie Montiel |
Young & Rubicam Paris |
Head Tv Prod |
Estelle Diot |
Young & Rubicam Paris |
TV prod |
Brief Explanation
The film takes us to the scene of a football match being played in a park by a group of children but quickly leaps into a rush of stimulating images related to the volcanic origins of the product to highlight a feeling of invigoration.