Title | EVIAN : BABY BAY |
Brand | DANONE |
Product/Service | EVIAN |
Category |
A05. Cinematography |
Entrant
|
WANDA PRODUCTIONS Saint-Denis La Plaine, FRANCE
|
Idea Creation
|
BETC Paris, FRANCE
|
Production
|
WANDA PRODUCTIONS Saint-Denis La Plaine, FRANCE
|
Production 2
|
OUTSIDER London, UNITED KINGDOM
|
Credits
James Rouse |
Wanda Productions, Outsider |
Director |
Antonio Paladino |
Antonio Paladino |
Director of Photography |
Remi Babinet |
BETC Paris |
Creative Director |
Filip Nilsson |
BETC Paris |
Creative Directora |
Valérie Chidlovsky |
BETC Paris |
Copywriter |
Agnès Cavard |
BETC Paris |
Art Director |
Felix Falzon |
BETC Paris |
Assistant Art Director |
Fabrice Brovelli |
BETC Paris |
Head TV Prod |
Marine Monbeig |
BETC Paris |
Assistant TV Prod |
Christophe Caurret |
BETC Paris |
Music Creative Director |
Patrick Barbier |
Wanda Productions |
Executive Producer |
Brief Explanation
Welcome to Baby Bay, where the weather is sweet and the good times flow for the pint-sized toddlers much to the surprise of an adult surf companion who can't quite believe what's going on.
The campaign once again places the mineral water brand as an integral part of staying young and energetic alongside the Live Young line and communicates the message through the latest amusing visual concept.