Title | THE MECHANIC |
Brand | CILLIT BANG |
Product/Service | CILLIT BANG |
Category |
A01. Direction |
Entrant
|
BETC Paris, FRANCE
|
Idea Creation
|
BETC Paris, FRANCE
|
Production
|
PARTIZAN Paris, FRANCE
|
Production 2
|
GUM Paris, FRANCE
|
Credits
Stéphane Xiberras |
BETC |
Executive Creative Director |
Jacques Jolly |
BETC |
Creative Director |
Alexandre Saad |
BETC |
Art Director |
Guillaume Rebbot |
BETC |
Copywriter |
Marie Baillot |
BETC |
Art Director |
David Green |
BETC |
TV Producer |
Emilie Cointot |
BETC |
TV Producer |
Marianne Hurstel |
BETC |
Planning |
Dominique Verot, Charlotte Picq, Camille Rieu, Marie-Alice Poisson |
BETC |
Agency Management |
Marco Monti, Pieter Sercu, Christopher Carey |
Reckitt Benckiser |
Brand Management |
Michael Gracey |
NA |
Director |
Clément Hedouin |
BETC |
Assistant art director |
Brief Explanation
A mechanic discovers how efficient Cillit Bang’s products are and gives us quite a show!