| Title | LEFTHANDED |
| Brand | SUSHI SHOP |
| Product/Service | SUSHI SHOP |
| Category |
A07. Use of Original Music |
|
Entrant
|
DDB PARIS, FRANCE
|
|
Idea Creation
|
DDB PARIS, FRANCE
|
|
Production
|
APRILE Paris, FRANCE
|
|
Additional Company
|
STUDIO 5 Paris, FRANCE
|
Credits
| Alexander Kalchev |
DDB Paris |
Executive Creative Director |
| Alexandre Hervé |
DDB Paris |
Executive Creative Director |
| Alexis Benbehe |
DDB Paris |
Creative |
| Pierre Mathonat |
DDB Paris |
Creative |
| Julien Bon |
DDB Paris |
Creative |
| Gautier Fage |
DDB Paris |
Creative |
| Sophie Mégrous |
DDB Paris |
Head of TV |
| Anais Ouchene |
DDB Paris |
Producer |
| Xavier Mendiola |
DDB Paris |
Agency Supervisor |
| Marine Hakim |
DDB Paris |
Agency Supervisor |
| Jessica Ferris |
DDB Paris |
Agency Supervisor |
| Audrey Depommier |
DDB Paris |
Head of social media |
| Thomas Moradpour |
Hennessy |
Advertiser's Supervisor |
| Antoine Varlet |
Hennessy |
Advertiser's Supervisor |
| Aurelie Lim |
Hennessy |
Advertiser's Supervisor |
| Khoa Dodinh |
Hennessy |
Advertiser's Supervisor |
| Antony Krieger |
Sushi Shop |
Advertiser's Supervisor |
| Mathurin Bertrand |
Sushi Shop |
Advertiser's Supervisor |
| Elsa & Hippolyte |
Aprile |
Director |
| Cédric Boit |
Studio 5 |
Sound designer |
| Clément Reynaud |
Studio 5 |
Sound designer |
Brief Explanation
Sushi Shop is the European leader of sushi delivery. Yet lately, the sushi delivery market has become really competitive due to the emergence of numerous online ordering services.
How to create interest and surprise for a brand with a young audience?
The solution was to adopt an alternative tone from product centric communication to focus on the context of consumption. We wanted to find a light and entertaining way to talk about the simplest and most complicated thing in the world : eating sushi. To do so, we disrupted the most iconic object : the chopsticks.
After months of R&D, we finally produced the most innovative product on the market : chopsticks… for the left handed. We created a film that lamented the hard life of a left handed sushi eater, produced 400 thousand chopsticks and started a fun conversation.