Title	MADE OF ITALY
Brand	ALITALIA SOCIETÀ AEREA ITALIANA SPA
Product/Service	AIRLINE COMPANY
Category	A08. Use of Licensed or Adapted Music
Entrant	LEO BURNETT ITALY Milan, ITALY
Idea Creation	LEO BURNETT ITALY Milan, ITALY
Production	FILMMASTER PRODUCTIONS Milan, ITALY
Production 2	BAND Milan, ITALY
Production 3	MUSIC PRODUCTION Milan, ITALY
Production 4	PROSERVICE SA Lugano, SWITZERLAND
Additional Company	MARTIN & RAINONE Milan, ITALY
Additional Company 2	BLOOMPIX Milan, ITALY
Additional Company 3	LATTE + Milan, ITALY

Name	Company	Position
Francesco Bozza / Alessandro Antonini	Leo Burnett Company Srl	Executive Creative Directors
Christopher Jones	Leo Burnett Company Srl	Creative Director
Nicoletta Zanterino	Leo Burnett Company Srl	Head of Copy
Federica Rebuzzini	Leo Burnett Company Srl	Copywriter
Filippo Formentini	Leo Burnett Company Srl	Art Director
Marco Zilioli	Leo Burnett Company Srl	Arti Director
Federica Manera	Leo Burnett Company Srl	Agency Producer
Federico Brugia	Filmaster Production	Director
Vittorio Cosma / Paolo Re	Music Production Srl	Soundtrack production and arrangement
Vittorio Cosma	Music Production Srl	Piano
Malika Ayane	Music Production Srl	Voice
Mirko Ori	Music Production Srl	Recording and sound editor
Borga Magnason / Stefano Barzan	Music Production Srl	Orchestration
Stefano Barzan	Music Production Srl	Director "Roma Sinfonietta" at the Forum Music Village (Rome)
Valgeir Sigurdsson	Music Production Srl	Music Mix

Brief Explanation

The film shows us what the Alitalia experience really stands for, by following the journey of some guests – from the arrival to the airport to the flight itself. Any scene enhances a particular feauture of the new Alitalia, highlighting the Italianness of the airline company through the spontaneous and emotional gestures of the passengers. In this scenario, the soundtrack plays a lead role, embodying the new spirit of Alitalia – a perfect mix between Italian tradition and a more international and contemporary allure.