| Title | A–Z THE INNER VOICE |
| Brand | VARNER – IBRAHIMOVIC AB |
| Product/Service | SPORTSWEAR |
| Category |
A01. Direction |
|
Entrant
|
FORSMAN & BODENFORS Gothenburg, SWEDEN
|
|
Idea Creation
|
FORSMAN & BODENFORS Gothenburg, SWEDEN
|
|
Production
|
INDIO Stockholm, SWEDEN
|
Credits
| Karl Risenfors, Andreas Malm |
FORSMAN & BODENFORS |
ART DIRECTOR |
| Rikke Jacobsen, Karolina Widell |
FORSMAN & BODENFORS |
COPYWRITER |
| Viktoria Wallner |
FORSMAN & BODENFORS |
Account Supervisor |
| Katarina Klofsten, Jenni Füleki |
FORSMAN & BODENFORS |
Account Executive |
| Lena Sellman |
FORSMAN & BODENFORS |
AGENCY PRODUCER |
| Stefan Thomson |
FORSMAN & BODENFORS |
Web Producer |
| Christopher Ek |
FORSMAN & BODENFORS |
DESIGNER |
| Christian Sundén |
FORSMAN & BODENFORS |
Artwork: |
| Starcom |
Starcom |
Media Agency |
| Philippe Tempelman |
INDIO |
DIRECTOR |
| Mathieu Plainfossé |
FORSMAN & BODENFORS |
D.O.P |
| Johan Wik |
INDIO |
Editor |
| Johan Lindström |
INDIO |
Executive Producer: |
| Hampus Gunnarsson |
INDIO |
PRODUCER |
| Tom Pole |
Company 3 |
GRADE |
| Erik Olsson |
RED PIPE |
SOUND DESIGN |
| SWISS |
SWISS |
Post Production |
| Håkan Eriksson |
FREELANCE |
MUSIC |
| Daniel Blom |
Acne Photography AB |
Photographer |
| Maria Somajo |
Acne Photography AB |
PRODUCER |
Brief Explanation
Summer 2016, the Swedish football player Zlatan Ibrahimovic launched his new sports brand A–Z. A brand that believes that anyone can become as successful as Zlatan, as long as you have the right mindset. And it doesn't matter what sport you do - A-Z is for everybody. To showcase the brand’s philosophy we featured a variety of sports and people, working out hard to become the next big superstars, to become the better versions of themselves, while pepping themselves in Zlatans voice and tonality.
Execution
We wanted to show that anyone, no matter who you are or where you’re from can have the same mentality and attitude as Zlatan. We also wanted to put a highlight on the moments of preparation before you work out and make it feel as intense as the actual training.