Title	A–Z THE INNER VOICE
Brand	VARNER – IBRAHIMOVIC AB
Product/Service	SPORTSWEAR
Category	A05. Cinematography
Entrant	FORSMAN & BODENFORS Gothenburg, SWEDEN
Idea Creation	FORSMAN & BODENFORS Gothenburg, SWEDEN
Production	INDIO Stockholm, SWEDEN

Name	Company	Position
Karl Risenfors, Andreas Malm	FORSMAN & BODENFORS	ART DIRECTOR
Rikke Jacobsen, Karolina Widell	FORSMAN & BODENFORS	COPYWRITER
Viktoria Wallner	FORSMAN & BODENFORS	Account Supervisor
Katarina Klofsten, Jenni Füleki	FORSMAN & BODENFORS	Account Executive
Lena Sellman	FORSMAN & BODENFORS	AGENCY PRODUCER
Stefan Thomson	FORSMAN & BODENFORS	Web Producer
Christopher Ek	FORSMAN & BODENFORS	DESIGNER
Christian Sundén	FORSMAN & BODENFORS	Artwork:
Starcom	Starcom	Media Agency
Philippe Tempelman	INDIO	DIRECTOR
Mathieu Plainfossé	FORSMAN & BODENFORS	D.O.P
Johan Wik	INDIO	Editor
Johan Lindström	INDIO	Executive Producer:
Hampus Gunnarsson	INDIO	PRODUCER
Tom Pole	Company 3	GRADE
Erik Olsson	RED PIPE	SOUND DESIGN
SWISS	SWISS	Post Production
Håkan Eriksson	FREELANCE	MUSIC
Daniel Blom	Acne Photography AB	Photographer
Maria Somajo	Acne Photography AB	PRODUCER

Brief Explanation

Summer 2016, the Swedish football player Zlatan Ibrahimovic launched his new sports brand A–Z. A brand that believes that anyone can become as successful as Zlatan, as long as you have the right mindset. And it doesn't matter what sport you do - A-Z is for everybody. To showcase the brand’s philosophy we featured a variety of sports and people, working out hard to become the next big superstars, to become the better versions of themselves, while pepping themselves in Zlatans voice and tonality.