A–Z THE INNER VOICE

TitleA–Z THE INNER VOICE
BrandVARNER – IBRAHIMOVIC AB
Product/ServiceSPORTSWEAR
Category A09. Sound Design
Entrant FORSMAN & BODENFORS Gothenburg, SWEDEN
Idea Creation FORSMAN & BODENFORS Gothenburg, SWEDEN
Production INDIO Stockholm, SWEDEN
Credits
Name Company Position
Karl Risenfors, Andreas Malm FORSMAN & BODENFORS ART DIRECTOR
Rikke Jacobsen, Karolina Widell FORSMAN & BODENFORS COPYWRITER
Viktoria Wallner FORSMAN & BODENFORS Account Supervisor
Katarina Klofsten, Jenni Füleki FORSMAN & BODENFORS Account Executive
Lena Sellman FORSMAN & BODENFORS AGENCY PRODUCER
Stefan Thomson FORSMAN & BODENFORS Web Producer
Christopher Ek FORSMAN & BODENFORS DESIGNER
Christian Sundén FORSMAN & BODENFORS Artwork:
Starcom Starcom Media Agency
Philippe Tempelman INDIO DIRECTOR
Mathieu Plainfossé FORSMAN & BODENFORS D.O.P
Johan Wik INDIO Editor
Johan Lindström INDIO Executive Producer:
Hampus Gunnarsson INDIO PRODUCER
Tom Pole Company 3 GRADE
Erik Olsson RED PIPE SOUND DESIGN
SWISS SWISS Post Production
Håkan Eriksson FREELANCE MUSIC
Daniel Blom Acne Photography AB Photographer
Maria Somajo Acne Photography AB PRODUCER

Brief Explanation

Summer 2016, the Swedish football player Zlatan Ibrahimovic launched his new sports brand A–Z. A brand that believes that anyone can become as successful as Zlatan, as long as you have the right mindset. And it doesn't matter what sport you do - A-Z is for everybody. To showcase the brand’s philosophy we featured a variety of sports and people, working out hard to become the next big superstars, to become the better versions of themselves, while pepping themselves in Zlatans voice and tonality.