YOU WILL NEVER WALK ALONE
| Title | YOU WILL NEVER WALK ALONE |
| Brand | DCA MINE ACTION |
| Product/Service | LANDMINE AWARENESS |
| Category |
A08. Use of Licensed or Adapted Music |
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Entrant
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GREAT GUNS London, UNITED KINGDOM
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Idea Creation
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GREY GROUP SINGAPORE, SINGAPORE
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Idea Creation 2
|
YESSIAN New York, USA
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Production
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GREAT GUNS London, UNITED KINGDOM
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Production 2
|
YESSIAN New York, USA
|
Credits
| Brendan Cravitz & Lauren Reilly |
Great Guns |
Agency Producers |
| Antonio Bonifacio |
Grey Group Singapore |
Creative Director |
| Richard MacCormac |
DanChurchAid (DCA) |
Head of Mine Action/Safer Communities |
| Laura Gregory |
Great Guns |
Founder & CEO |
| James Teh |
Great Guns |
Director |
| Mathew Alden |
Great Guns |
Producer |
| Brian Yessian |
Yessian Music |
CCO |
| Michael Dragovic |
Yessian Music |
Composer/Arranger |
| Jeff Dittenber |
Yessian Music |
Sound Design/Mix |
| Richard Rodgers & Oscar Hammerstein II |
- |
Composer |
| Till Hohnmann |
Grey Group Singapore |
Executive Creative Director & VP |
Brief Explanation
This film starts like it's about "the beautiful game" from a football (as in: soccer) related brand. Accompanied by the iconic hymn "You'll never walk alone", sung by fans in stadiums around the world, the camera pans past footballs beautifully placed on a light-board. All kinds of balls: old and new, bought or handmade. As the choir reaches the first peak, things change: a boy comes into view, asking the audience: "Did you see the bomb?" Just as you are wondering what he is talking about the camera goes wide and reveals the boy's missing foot. He makes his away along the balls and places a "Danger Mine" sign next to a bomblet from a cluster bomb - which disturbingly looks like a ball. Title cards urge to support #ClearThePitch and DCA in the effort to eradicate mines and unexploded ordinance killing or maiming children just wanting to play ball.