| Title | REINVENTING THE CLASSICS |
| Brand | NESCAFÉ DOLCE GUSTO |
| Product/Service | DRINK |
| Category |
A01. Direction |
|
Entrant
|
PUBLICIS CONSEIL Paris, FRANCE
|
|
Idea Creation
|
PUBLICIS CONSEIL Paris, FRANCE
|
Credits
| Fabrice Delacourt / Olivier Desmettre |
Publicis Conseil |
Executive Creative Directors |
| Simon Dhamelincourt |
Publicis Conseil |
Copywriter |
| Quentin Schweitzer |
Publicis Conseil |
Art Director |
| Jean-François Clapeau |
Publicis Conseil |
Motion |
| Laurent Duvivier / Vanessa De Brosses / Emilie Jeanneau / Benjamin Mollier / Gersende Boillot / Anne Combe / Louise Bolzinger / Siham Cheikh |
Publicis Conseil |
Account Managers |
| Alastair MacLean / Megan Gutman / Daniel Groh |
Publicis Conseil |
Strategic Planning |
| Marion Meyer |
Publicis Conseil |
Social Media |
| Nicolas Izel |
Publicis Conseil |
Channel Planner |
| Nathalie Bousquet |
Publicis Conseil |
Process Manager |
| Pierre Marcus / Benjamin Besnainou |
Prodigious |
TV Production |
| Boris Jeanne |
Prodigious |
Sound Producer |
| Variable (Salomon Ligthelm & Diego Contreras) |
/ |
Directors |
| Gang Films |
Gang Films |
Company Production |
| Jean Villiers |
/ |
Producer |
| Jeanne Marie de la Fontaine |
/ |
Producer Director |
| Karine Friang |
Prodigious |
Post-production |
| Chris Sabogal |
Chris Sabogal |
Director of Photography |
| Carlos Serrano / Till Buisson / Romain Busnel |
Prodigious |
Business Affairs |
| Axel Touzet / Céline Colin / Irene Balascas |
Nescafe Dolce Gusto |
Advertiser’s Supervisors |
| Fabrice Delacourt / Olivier Desmettre |
Publicis Conseil |
Creative Directors |
Brief Explanation
The campaign celebrates the power of creativity to deliver outstanding quality, through a parallel between music and coffee creativity.
During the film, will.i.am reinvents Otis Redding’s iconic hit ‘(Sittin' On) The Dock of the Bay’, whilst NESCAFÉ® Dolce Gusto® transforms a classic cup of coffee into an amazing and never seen before coffee experience.
The film is a succession of music and coffee plans. The remix of Otis Redding evolves during the film with each music action causing a reaction on coffee.