| Title | BVG "IS' MIR EGAL" |
| Brand | BERLINER VERKEHRSBETRIEBE (BVG) |
| Product/Service | NO FURTHER SPECIFICATION |
| Category |
A03. Casting |
|
Entrant
|
JUNG von MATT Hamburg, GERMANY
|
|
Idea Creation
|
JUNG von MATT Hamburg, GERMANY
|
|
Production
|
STEREO FILMS MEDIENPRODUKTION Munich, GERMANY
|
Credits
| Dörte Spengler-Ahrens |
Jung von Matt AG |
Executive Creative Director |
| Marielle Heiss |
Jung von Matt AG |
Creative Director |
| Bastian Tripp |
Jung von Matt AG |
Senior Copywriter |
| Natalie Martens |
Jung von Matt AG |
Client Service Director |
| Schouwit Berhe |
Jung von Matt AG |
Project Manager |
| Alexandra Schöne |
Jung von Matt AG |
Project Manager |
| Jankel Huppertz |
Jung von Matt AG |
Agency Producer |
| Klaas Nocken |
Jung von Matt AG |
Executive Music Producer |
| Julian Krohn |
Jung von Matt AG |
Senior Music Consultant |
| Philipp Kirsamer |
Stereo Films Medienproduktion GmbH |
DoP |
| Kazim Akboga |
Freelance |
Artist |
| Florian Wolf |
Stereo Films Medienproduktion GmbH |
Grading |
| Andreas Heidenreich |
Stereo Films Medienproduktion GmbH |
Post Production Supervisor |
| Hannes Heidenreich |
Stereo Films Medienproduktion GmbH |
Producer |
| Baris Aladag |
Freelance |
Director |
| Clara Reuter |
Freelance |
Styling |
| Matthias Graatz |
Stereo Films Medienproduktion GmbH |
Editor |
| Markus Roseneck |
Stereo Films Medienproduktion GmbH |
Sound/SFX Designer |
Brief Explanation
The Berliners have an intense love-hate relationship with their public transport company BVG. The challenge was to change this attitude with a remarkable campaign.
As a Berliner of Turkish descent, YouTube artist Kazim Akboga was the perfect face to celebrate diversity, inclusion and equality. We proved that the BVG loves all of their customers, regardless of what they look like or how they act, with the effect that the BVG earned what they seeded: tolerance.
The song is a tribute to the colorful Berlin audience with the statement "No matter who you are: The BVG loves you as you are" - and underlines the existing slogan "Because we love you".
The most important thing was authenticity. We casted on the streets of Berlin and were looking for real Berliners and found them there. They were not
put in costumes, the gothics were real gothics and the
transvestites real transvestites etc..