Title	WORLD RECYCLE WEEK
Brand	H&M - HENNES & MAURITZ
Product/Service	PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES
Category	A03. Casting
Entrant	FORSMAN & BODENFORS Gothenburg, SWEDEN
Idea Creation	FORSMAN & BODENFORS Gothenburg, SWEDEN
Production	INDIO Stockholm, SWEDEN
Additional Company	H&M Stockholm, SWEDEN

Name	Company	Position
Karin Frisell	Forsman & Bodenfors	Creative
Anna Qvennerstedt	Forsman & Bodenfors	Creative
Leif Sorte	Forsman & Bodenfors	Senior Account Director
Patrik Danroth	Forsman & Bodenfors	Account Manager
Håkan Larsson	Forsman & Bodenfors	Designer
Ellinor Bjarnolf	Forsman & Bodenfors	Designer
Axel Söderlund	Forsman & Bodenfors	Designer
Maja Bredberg	Forsman & Bodenfors	PR
Andrea Sundström	Forsman & Bodenfors	Copywriter
Mattias Lindberg	Forsman & Bodenfors	Motion Graphic Designer
Jenny Ring	Forsman & Bodenfors	Music Supervisor
Magnus Kennhed	Forsman & Bodenfors	Agency Producer, Film
Helena Wård	Forsman & Bodenfors	Agency Producer, Digital
Erik Zetterberg	H&M Inhouse	Head of Creative
Daniel Herrmann	H&M Inhouse	Head of Marketing
Fia Ingman	H&M Inhouse	Project Manager
Syrsja Larsson	H&M Inhouse	Operative Project Manager, Film
Henrik Harwor	H&M Inhouse	Music Supervisor
Philippe Tempelman	Indio	Director
Johan Lindström	Indio	Executive Producer
Jimmy Wåhlin	Indio	Producer
Nicolas Karakatsanis	Indio	D.O.P
Aaron Sillis	Aaron Sillis	Choreograph
Denise Östholm	Denise Östholm	Stylist
Chimney	Chimney	Grading
Chimney	Chimney	Online
Johan Söderberg	Johan Söderberg	Editor
Johan Wik	Johan Wik	Editor
Red Pipe	Red Pipe	Sound

Brief Explanation

To raise awareness around World Recycle Week, the artist M.I.A. wrote the song ‘Rewear it’ exclusively for H&M. The campaign film is a music video, where M.I.A. is featured together with an eclectic cast of interesting influencers and inspirational people from all over the world. They range from music artists, dance artists, comedians and people with a passion for environmental and social sustainability issues. The basic thought is that people around the world, despite our differences, all have one main objective in common: the planet, and the film illustrates how people from across the world joins in a global fashion movement.

We wanted to create a feeling of a global movement that arises and spreads to different people across the world. We worked with several different dance genres and characters that flow together.