| Title | DFT 'DON'T GET BETWEEN' |
| Brand | DEPARTMENT FOR TRANSPORT |
| Product/Service | DEPARTMENT FOR TRANSPORT |
| Category |
A09. Sound Design |
|
Entrant
|
750MPH London, UNITED KINGDOM
|
|
Idea Creation
|
AMVBBDO London, UNITED KINGDOM
|
|
Production
|
BOLD PRODUCTIONS London, UNITED KINGDOM
|
Credits
| Sam Ashwell |
750mph |
Sound Engineer |
| Jeff Smith |
750mph |
Sound Engineer |
| Steve Jones |
AMV BBDO |
Creative Director |
| Martin Loraine |
AMV BBDO |
Creative Director |
| Nick Hulley |
AMV BBDO |
Copywriter |
| Nadja Lossgott |
AMV BBDO |
Art Director |
| Tom Haines |
Bold |
Director |
| Dave Knox |
Bold |
Producer |
| Greg Kates |
AMV BBDO |
Agency Producer |
Brief Explanation
One out of every three collisions between cyclists and lorries take place at left turns making the space between lorries and left turns the most dangerous area for cyclists.
This campaign highlights the danger for cyclists by comparing the situation to a number of other of things you wouldn’t want to get caught between:
A grand piano and the pavement, two heavyweight boxers, a crazed kid and a piñata etc.
By offering the advice of “Hang Back” we hope that less cyclists will find themselves in the dangerous situation.