Title	SECOND CHANCE
Brand	ART MUSEUM KONSTRUKTIV
Product/Service	MUSEUM FOR ABSTRACT ART
Category	A01. Direction
Entrant	RUF LANZ Zürich, SWITZERLAND
Idea Creation	RUF LANZ Zürich, SWITZERLAND
Production	STORIES Zurich, SWITZERLAND

Name	Company	Position
Markus Ruf	Ruf Lanz, Zurich	Creative Director
Danielle Lanz	Ruf Lanz, Zurich	Creative Director
Linda Egloff	Ruf Lanz, Zurich	Account Executive
Tobias Fueter	Stories, Zurich	Film Director
Yves Bollag	Stories, Zurich	Producer
Heike Schreyer	Stories, Zurich	Producer
Peter Scherz	-	Production Design
Tobias Dengler	Stories, Zurich	Camera
Tobias Fueter	Stories, Zurich	Editing
Gian Dolder	Stories, Zurich	Editing, Sound Design
Jessie Fischer	Stories, Zurich	Editing
Emilie Fischer	-	Styling

Brief Explanation

A small child is playing with a so-called “shape sorter cube”. He uses his little hands to try and stick the colourful circles, triangles and squares in the same-shaped holes. The child tries and tries – but fails repeatedly. He finally loses patience, tosses the toy away and begins to cry. Conclusion: Give abstract shapes a second chance. Art Museum Konstruktiv

Execution

Art Museum Konstruktiv in Zurich is dedicated to the exploration of concrete art. Piet Mondrian is one famous representative of this art movement, in which there is a strong emphasis on reduction and abstraction, based on the use of squares, rectangles and circles. We sought an execution that supports the idea, while also matching the art movement that is exhibited. We therefore decided to film directly from the shape sorting cube. To make this possible, a small high-definition camera was installed in a custom-built shape sorting cube. This created a look that provided an attractive contrast to the little boy – and went so well with the abstract art that it is now even shown as a permanent installation in the museum.