| Title | SECOND CHANCE |
| Brand | ART MUSEUM KONSTRUKTIV |
| Product/Service | MUSEUM FOR ABSTRACT ART |
| Category |
A04. Production Design / Art Direction |
|
Entrant
|
RUF LANZ Zürich, SWITZERLAND
|
|
Idea Creation
|
RUF LANZ Zürich, SWITZERLAND
|
|
Production
|
STORIES Zurich, SWITZERLAND
|
Credits
| Markus Ruf |
Ruf Lanz, Zurich |
Creative Director |
| Danielle Lanz |
Ruf Lanz, Zurich |
Creative Director |
| Linda Egloff |
Ruf Lanz, Zurich |
Account Executive |
| Tobias Fueter |
Stories, Zurich |
Film Director |
| Yves Bollag |
Stories, Zurich |
Producer |
| Heike Schreyer |
Stories, Zurich |
Producer |
| Peter Scherz |
- |
Production Design |
| Tobias Dengler |
Stories, Zurich |
Camera |
| Tobias Fueter |
Stories, Zurich |
Editing |
| Gian Dolder |
Stories, Zurich |
Editing, Sound Design |
| Jessie Fischer |
Stories, Zurich |
Editing |
| Emilie Fischer |
- |
Styling |
Brief Explanation
A small child is playing with a so-called “shape sorter cube”. He uses his little hands to try and stick the colourful circles, triangles and squares in the same-shaped holes.
The child tries and tries – but fails repeatedly. He finally loses patience, tosses the toy away and begins to cry.
Conclusion:
Give abstract shapes a second chance.
Art Museum Konstruktiv