Title	PIRELLI - BE AS YOU ARE
Brand	PIRELLI PZERO
Product/Service	PIRELLI PZERO
Category	A12. Achievement in Production
Entrant	INDIANA PRODUCTION COMPANY Milan, ITALY
Idea Creation	DLV BBDO Milan, ITALY
Production	INDIANA PRODUCTION COMPANY Milan, ITALY

Name	Company	Position
Federico Pepe	DLV BBDO	Executive Creative Director
Stefania Siani	DLV BBDO	Executive Creative Director
Sara Portello	DLV BBDO	Creative Director
Karim Bartoletti	Indiana Production Company	Executive Producer
Silvia Bergamaschi	Indiana Production Company	Producer
Igor Borghi	Indiana Production Company	Director
Melina Mignani	DLV BBDO	Producer

Brief Explanation

Pirelli PZero allows people to "follow their own road". This commercial shows different people in different situations doing exactly that. To live "out of the choir" is to live the PZero way.

Results

The production company was faced with a huge challenge: how do you shoot a commercial for a high end client and a high end product, that needs scope, variety, diversity of locations and situations with a budget and timing constraint that would allow only for a 1 day shoot? The answer was in the production value given by the production itself, in putting together the right locations, a detailer art direction, a little bit of set construction with the plush cinematography. These were all the ingredients necessary for the directorial choices to breath and live in the best commercial possible produced in the most intense day possible.