| Title | "GLITTER BALLOONS" |
| Brand | SONY EUROPE |
| Product/Service | BRAVIA 4K HDR |
| Category |
A12. Achievement in Production |
|
Entrant
|
DDB GROUP GERMANY Berlin, GERMANY
|
|
Idea Creation
|
DDB GROUP GERMANY Berlin, GERMANY
|
|
Production
|
TEMPOMEDIA Berlin, GERMANY
|
|
Production 2
|
NHB Berlin, GERMANY
|
Credits
| Gabriel Mattar |
DDB Group Germany GmbH |
Executive Creative Director |
| Alice Bottaro |
DDB Group Germany GmbH |
Creative Director |
| Jacopo Biorcio |
DDB Group Germany GmbH |
Art Director |
| Alan Dindo |
DDB Group Germany GmbH |
Art Director |
| Chiara Chessa |
DDB Group Germany GmbH |
Copywriter |
| David Barton |
DDB Group Germany GmbH |
Client Services Director |
| Jemima Jordan |
DDB Group Germany GmbH |
Account Director |
| Kamila Koelling |
BTS-Creative GmbH |
Producer Print |
| Jens Mecking |
DDB Group Germany GmbH |
Head of TV Berlin, FFF |
| Marcus Wetschewald |
DDB Berlin GmbH |
Producer |
| Myles Lord |
DDB Group Germany GmbH |
Creative Managing Director |
| André Stringer |
André Stringer |
Director |
| John Lynch |
John Lynch |
DOP |
| Mischa Meyer |
Mischa Meyer |
Editor |
| Marketa Korinkova |
Marketa Korinkova |
Production Design |
Brief Explanation
An abandoned casino is invaded by a multitude of mysterious white balloons. As they take over the building, the balloons start to bloat until they explode, releasing colourful clouds of shimmering glitter. They bring beauty and life to the abandoned place, bringing it back to life.
Results
Organizing the world´s biggest glitter party required weeks of preparation. Glitter is tiny, difficult to control and hard to clean up – taming 1,5 tons of it represented a huge challenge. To capture the explosions in camera we had to plan everything beforehand, testing shape, size, movement and consistency of the balloons and trying out explosions with different particles sizes to identify the material with the best ability to reflect light and float in the air. Most of the glitter used is biodegradable, as leaving the location and its surroundings without any trace has been a priority throughout the entire project; whenever shooting outside, we collected the flying glitter with huge sails. The location itself was enchanting, yet very demanding in terms of safety, as the building is an abandoned casino from 1910 with strongly damaged floors and ceilings and is inhabited by hundreds of pigeons.